Billy’s Brew, a Noosa-based brewery, required a new label design for their signature craft beer, featuring tropical aromas, caramel malt, and orange flavors. Two concepts were developed: "Wild Betty," inspired by Noosa's rainforests and tropical orange flavors, and "Endless Summer," which evoked the beach lifestyle, sunsets, and surf culture of Noosa. The final design, "Endless Summer," captured the spirit of a never-ending summer, resonating with the experiences of the brewery's target audience.