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2023
Pro-Portion Pasta
Packaging Design/Branding
Creative Direction
This project involved redesigning the packaging of an existing product to enhance customer experience, with a focus on innovation and visual appeal. Packaged pasta was selected, and the redesign focused on eliminating traditional plastic packaging and incorporating a system for accurately measuring single portion sizes. The final design featured six individual compartments, each containing a single portion of pasta. This led to the creation of the brand name "Pro-Portion Pasta." The branding was designed to be modern and vibrant, making the product stand out on supermarket shelves. The final output included digital artwork, a physical 3D prototype, and merchandising mockups.






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