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2023

BMIHMS

Branding

Creative Direction

Blue Mountains International Hotel Management School (BMIHMS) sought a brand refresh to modernise their logo and expand their audience while maintaining their premium appeal. The new logo design features a mountain, symbolising the Blue Mountains and representing the challenge and achievement of completing a degree. The outer triangle in the design reflects BMIHMS's core values: quality, integrity, and aspiration. The refresh also includes a new colour palette, collateral examples, and consistent typography to align with parent brand Torrens University Australia's guidelines.

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